Monday, January 31, 2011

Creating wealth with chickens


Janet is a Ugandan woman with three children. In 2003 she lost her husband, and in 2006 the company she was working for went into receivership. She thought she would go in to business so she could pay the electricity bills and feed her family. She had 2 acres of land and bought local chickens. Janet started her business selling organic eggs to individuals. That went well, and she was surprised people were willing to pay more for eggs with a yellow yoke, She bought more chickens and went to the local supermarket and asked if they would sell her eggs. Then she went to the big South African- owned supermarket and they asked her to supply 150, then three hundred then seven hundred eggs. That’s when she joined the Ugandan Women Entrepreneurs Association Limited (UWEAL) because she knew she could find business women there that could help her develop her business and do everything that is needed to sustain a business. UWEAL sponsored her to go to Ghana, where she received training in supplying multinational companies. She learned how to do tenders and learned a lot. She is now supplying other supermarkets. 

Janet could not supply all these supermarkets from the eggs from her own chickens. She has found other women to help her fulfill the agreements she has made with supermarkets.  She used her network to build her business.

No comments:

Post a Comment

Add your comment